Why AI works for cold outreach
- AI can personalize emails at scale by analyzing recipient data
- It saves hours of manual copywriting and follow-up scheduling
- AI subject line testing improves open rates with A/B testing built-in
Recommended tools for cold email automation
1. Instantly.ai
A cold email platform built for scaling. It includes inbox warm-up, AI personalization, and reply detection.
- Great for startups and agencies running multiple campaigns
- Templates include dynamic fields powered by GPT
2. Smartlead
Ideal for deliverability and multi-account rotation. It pairs well with AI writing assistants.
- Supports auto-rotation between inboxes
- AI-powered icebreakers and follow-up suggestions
3. Lavender.ai
An AI coach that works inside Gmail. Optimizes your email tone and structure in real-time.
- Great for outbound SDRs and solo founders
- Suggestions appear inline as you write
Use case example
You’re reaching out to 100 leads about a productivity app:
- Use ChatGPT to generate unique opening lines using LinkedIn profile info
- Send via Instantly with a three-step sequence
- Monitor replies and let AI auto-score responses based on intent
Best practices
- Use plain text emails for better deliverability
- A/B test subject lines with GPT-powered variants
- Don’t over-automate — keep the tone human